Using Testimonials In Your Marketing

Customer testimonials are an invaluable marketing tool, especially when you are first starting your business. Testimonials instill confidence in prospective buyers and lend credibility to your offering. Even if you’re just starting out, here’s how you can build an impressive list of testimonials to promote your business. No customers yet? That’s OK. Try going back to previous business associates and ask them for a personal testimonial. If their experience with you was a good one, …

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