storytelling

Is Your Business Running on Fumes? Here’s How to Refuel

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“67% of businesses are running empty. Here’s why your marketing plan is as crucial as fuel for your car” Imagine setting out on a cross-country road trip without checking your gas gauge. Sounds ridiculous, right? Yet, that’s exactly what 67% of businesses do in their marketing efforts [4]. A recent study of nearly 2,000 decision-makers revealed a startling truth: two-thirds of businesses operate without a marketing action plan. Even more concerning, over half don’t have …

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Why Most Businesses Fail Without This One Strategy

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Blending Target Market Research With Competitor Insights for Unstoppable Growth In today’s dynamic business environment, offering a standout product or service isn’t enough. Success hinges on truly understanding your market and developing a strategy that resonates with your target audience. A well-executed market analysis forms the backbone of your marketing efforts, enabling you to make smarter decisions, effectively align your resources, and spot opportunities competitors may overlook. By grasping your market, competitors, and emerging trends, …

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The Emotional Connection – How Storytelling Builds Loyalty

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Unlock the Power of Storytelling and Discover Why Your 2025 Marketing Plan Needs It After Labor Day, I began working with some local business owners on their marketing plans for the upcoming year (you wouldn’t believe how many businesses still don’t have a marketing plan at all). As I looked over the advertising strategies they were considering, I noticed a familiar pattern—most ads were just bullet points of facts about their services, with nothing that …

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Transform Your Business with Tailored Promotion Ideas in Seconds

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Generate Sales Ideas Faster Than Your Competition Running a small business often means wearing many hats – from operations to customer service to marketing. One of the most time-consuming tasks can be creating effective sales promotions to keep your business thriving. But what if you could cut down on the time and effort needed to generate high-impact promotional ideas and Transform Your Business with Tailored Promotion Ideas in Seconds? Enter the Sales Promotion Idea Generator, …

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Unlock the Secrets to Unstoppable Q4 Growth for Your Small Business

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Hello – here is our latest column in Tapinto/Morristown. Unlock the Secrets to Unstoppable Q4 Growth for Your Small Business. Are you ready for the fourth quarter? After Labor Day, the bell rings, and all of us are off to the races. In today’s article, I will discuss how vital Q4 is to almost all businesses. I will also share a great tool called the Headline Analyzer and give you a powerful prompt of the …

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Understanding Your Market – The First Step Toward Effective Marketing

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As the business landscape changes by the minute, success isn’t just about offering a top-notch product or service—it’s about deeply understanding the market in which you operate. A comprehensive market analysis lays the foundation for a robust marketing plan, enabling strategic decision-making and optimal resource allocation. This analysis provides essential insights into your target audience, competitive landscape, and industry trends, which can significantly impact your business’s success. Understanding Your Target Market: Who Are They? Identifying …

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