storytelling

Golden Ticket in Marketing – The Might of Spreading the Word

by

In the fluid world of marketing and advertising, one idea is seen as the ultimate jackpot – word-of-mouth marketing (WOMM).’s this spontaneous chatter that every business craves, the natural buzz that can rocket a product or service to unparalleled heights of success. I mean, how many times did you buy something only because of a glowing endorsement from a mate or a relative? That’s the might of WOMM, a force that clever marketers are forever …

Read more

Crafting Compelling Narratives: How Storytelling Can Transform Your Marketing Strategy

by

We continue to hammer home how important storytelling can be to transform your business. Storytelling is an age-old art with a renewed purpose in modern marketing. For marketing agencies, leveraging storytelling can be a powerful strategy to connect with audiences, build brands, and drive engagement. This blog post will explore the nuances of storytelling in marketing and offer practical tips for crafting narratives that resonate and convert. The Power of Storytelling in Marketing At its …

Read more

Copywriting: 7 Techniques To Trigger Emotions

by

Fantastic copwriting is wonderful salesmanship in print. The ideal salespeople uncover out what the prospect desires most and then guarantee to deliver it. Write as if you had been the prospect. What advantage does the prospect want most from this solution? What finish result? What hidden advantage? What would be the ultimate advantage? When the most critical positive aspects are determined, begin with them and hold stressing them all through the copy ? and prove …

Read more

The Power of Storytelling

by

Each and every day as we are building our businesses, we all know the key to a successful presentation is a product being sold to the end-line consumer and/or sponsoring a new person. In an upcoming issue, I am going to write about the difference between making a sale and having customer loyalty in the sales process. In the sales process, you are fighting many different types of animals. For most of us who are …

Read more