Don MacLeod

Is Your Business Running on Fumes? Here’s How to Refuel

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“67% of businesses are running empty. Here’s why your marketing plan is as crucial as fuel for your car” Imagine setting out on a cross-country road trip without checking your gas gauge. Sounds ridiculous, right? Yet, that’s exactly what 67% of businesses do in their marketing efforts [4]. A recent study of nearly 2,000 decision-makers revealed a startling truth: two-thirds of businesses operate without a marketing action plan. Even more concerning, over half don’t have …

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Why Most Businesses Fail Without This One Strategy

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Blending Target Market Research With Competitor Insights for Unstoppable Growth In today’s dynamic business environment, offering a standout product or service isn’t enough. Success hinges on truly understanding your market and developing a strategy that resonates with your target audience. A well-executed market analysis forms the backbone of your marketing efforts, enabling you to make smarter decisions, effectively align your resources, and spot opportunities competitors may overlook. By grasping your market, competitors, and emerging trends, …

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Local Business Struggling? Google My Business Could Be the Missing Link!

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Find out how GMB can give you the edge in local search and boost your business visibility like never before. This is our most recent column in TAPinto/Morristown. Would you like some help attracting customers and increasing your online presence? Look no further! Optimizing your Google My Business (GMB) listing is the secret weapon to skyrocketing your visibility, engaging customers, and outshining your competition. Don’t miss out on the countless opportunities a well-optimized GMB listing …

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The Emotional Connection – How Storytelling Builds Loyalty

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Unlock the Power of Storytelling and Discover Why Your 2025 Marketing Plan Needs It After Labor Day, I began working with some local business owners on their marketing plans for the upcoming year (you wouldn’t believe how many businesses still don’t have a marketing plan at all). As I looked over the advertising strategies they were considering, I noticed a familiar pattern—most ads were just bullet points of facts about their services, with nothing that …

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Transform Your Business with Tailored Promotion Ideas in Seconds

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Generate Sales Ideas Faster Than Your Competition Running a small business often means wearing many hats – from operations to customer service to marketing. One of the most time-consuming tasks can be creating effective sales promotions to keep your business thriving. But what if you could cut down on the time and effort needed to generate high-impact promotional ideas and Transform Your Business with Tailored Promotion Ideas in Seconds? Enter the Sales Promotion Idea Generator, …

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Crafting Compelling Narratives: How Storytelling Can Transform Your Marketing Strategy

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We continue to hammer home how important storytelling can be to transform your business. Storytelling is an age-old art with a renewed purpose in modern marketing. For marketing agencies, leveraging storytelling can be a powerful strategy to connect with audiences, build brands, and drive engagement. This blog post will explore the nuances of storytelling in marketing and offer practical tips for crafting narratives that resonate and convert. The Power of Storytelling in Marketing At its …

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