The Difference Between Sales & Marketing
Although you may be tasked with doing both, sales and marketing are two very different disciplines. Understanding how these two processes compliment each other can help improve your bottom line. Marketing activities support sales efforts. Actually, they are usually the most significant force in stimulating sales. Often, marketing activities (like the production of brochures and packaging) must occur before a sale is made; marketing can also follow the sale as well, paving the way for …