Marketing

Using Testimonials In Your Marketing

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Customer testimonials are an invaluable marketing tool, especially when you are first starting your business. Testimonials instill confidence in prospective buyers and lend credibility to your offering. Even if you’re just starting out, here’s how you can build an impressive list of testimonials to promote your business. No customers yet? That’s OK. Try going back to previous business associates and ask them for a personal testimonial. If their experience with you was a good one, …

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The Difference Between Sales & Marketing

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Although you may be tasked with doing both, sales and marketing are two very different disciplines. Understanding how these two processes compliment each other can help improve your bottom line. Marketing activities support sales efforts. Actually, they are usually the most significant force in stimulating sales. Often, marketing activities (like the production of brochures and packaging) must occur before a sale is made; marketing can also follow the sale as well, paving the way for …

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Boost Your Business on a Budget! 🚀

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Boost Your Business on a Budget! 🚀 Looking for effective yet affordable ways to market your business? Look no further! Here are 25 Low-Budget Marketing Tactics that can skyrocket your brand without breaking the bank. We will explore each one of the below items more in-depth every day during the next month. Create Engaging Videos – Capture attention and convey your message through dynamic video content. Craft Eye-Catching Infographics – Simplify complex information into digestible …

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Is Your 2024 Marketing Plan Ready?

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As 2023 is in its final week, I’d like to ask you if your 2024 marketing plan is ready. Those who own small businesses or provide professional services are undoubtedly swamped. The year-end accounting scramble and preparing for the festive season can quickly push some tasks down the to-do list. One such task that may have slipped your attention is formulating your 2024 marketing strategy. You might be wondering why you should contemplate 2024 while …

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Wise Words of Failure

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So failing sucks.  That’s usually your first thought after something you have worked on crashes and burns. Whether it be trying to get a new client, run a marketing campaign or produce an event, failing sucks. However many lessons are learned (painfully and the hard way) that can help you make better decisions in the future. Some of the greatest thinkers of all time can teach us the most important lessons. “Anyone who has never …

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Marketing Consultant Near Me – Looking For One To Help Your Business?

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The importance of typing “marketing consultant near me” in your search engine as a critical stepping stone towards business expansion cannot be overstated in today’s digital world. Business owners, from small enterprises to large corporations, increasingly rely on Internet searches to address their most urgent needs, with “marketing consultant near me” being a common search term. Have you ever taken a moment to contemplate the significance of this particular phrase? It is not just a …

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Boost Your Dental Practice: Why Dentists Should Embrace Google Local Service Ads

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While the headline is intended to reach the dental practice, if you are a health care provider, Google Local Service Ads have opened up to your industry as well. Professional service firms have been using Google Local Service Ads for years. I have created a list of pros and cons on using Google Local Service Ads. But first… An Introduction: In today’s digital age, online visibility is crucial for businesses to thrive. Dentists, in particular, …

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