Marketing Plan

Is Your 2024 Marketing Plan Ready?

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As 2023 is in its final week, I’d like to ask you if your 2024 marketing plan is ready. Those who own small businesses or provide professional services are undoubtedly swamped. The year-end accounting scramble and preparing for the festive season can quickly push some tasks down the to-do list. One such task that may have slipped your attention is formulating your 2024 marketing strategy. You might be wondering why you should contemplate 2024 while …

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The Crucial Role of Objectives and Key Performance Indicators in Your Marketing Strategy

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The world of marketing is in a state of constant flux, which makes a comprehensive plan an indispensable tool for any marketer or business owner. At the heart of this plan lie the goals and Key Performance Indicators (KPIs), which serve as critical tools to gauge success. Let’s delve into why these elements are crucial in formulating a successful marketing strategy. Appreciating the Importance of Objectives Objectives form the bedrock of any marketing strategy. They …

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Understanding Your Market – The Cornerstone of Your Marketing Strategy

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In the fast-paced world of business today, it’s not just about offering an excellent product or service. It’s also about fully grasping the market you operate in and formulating a strategy that strikes a chord with your intended consumers. A comprehensive analysis of the market acts as the groundwork of your marketing plan, allowing you to make strategic decisions and optimally allocate resources. It provides valuable insights into your target market, competitive environment, and industry …

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