The Difference Between Sales & Marketing

by

Although you may be tasked with doing both, sales and marketing are two very different disciplines. Understanding how these two processes compliment each other can help improve your bottom line. Marketing activities support sales efforts. Actually, they are usually the most significant force in stimulating sales. Often, marketing activities (like the production of brochures and packaging) must occur before a sale is made; marketing can also follow the sale as well, paving the way for …

Read more

Boost Your Business on a Budget! 🚀

by

Boost Your Business on a Budget! 🚀 Looking for effective yet affordable ways to market your business? Look no further! Here are 25 Low-Budget Marketing Tactics that can skyrocket your brand without breaking the bank. We will explore each one of the below items more in-depth every day during the next month. Create Engaging Videos – Capture attention and convey your message through dynamic video content. Craft Eye-Catching Infographics – Simplify complex information into digestible …

Read more

Goals for Successful People

by

The one attribute that every successful person has is a single-minded devotion to attaining a goal. “There in the sunshine are my highest aspirations,” wrote Louisa May Alcott, “I can look up and see their beauty, believe in them, and try to follow where they lead.” What are your desires? How can you form them into definite goals that you can attain? Lawrence Peter wrote, “If you don’t know where you’re going, you’ll probably end …

Read more

Three Key Ingredients In Branding

by

Personal Branding can be the most influential tool for success in your self-marketing toolkit. You can identify, package, and sell who you are to build a personal brand that results in business growth, influence, and income. Here are three key things you need to develop a strong personal brand: 1. Determine your strengths, talents, values, and core areas of expertise. Understand how you connect best with people. Consider what your target audience needs and wants, …

Read more

Qualities that foster happiness

by

We’ve all known people who had everything but weren’t happy in spite of it all. If money won’t buy happiness, what will? Psychologist Dan Baker, Ph.D., says the connection between money and happiness is nothing but a trap. In his book, What Happy People Know: How the New Science of Happiness Can Change Your Life for the Better (Rodale), he and co-author Cameron Strauth have some worthy answers. The 12 most important qualities of happiness …

Read more

Copywriting: 7 Techniques To Trigger Emotions

by

Fantastic copwriting is wonderful salesmanship in print. The ideal salespeople uncover out what the prospect desires most and then guarantee to deliver it. Write as if you had been the prospect. What advantage does the prospect want most from this solution? What finish result? What hidden advantage? What would be the ultimate advantage? When the most critical positive aspects are determined, begin with them and hold stressing them all through the copy ? and prove …

Read more

Is Your 2024 Marketing Plan Ready?

by

As 2023 is in its final week, I’d like to ask you if your 2024 marketing plan is ready. Those who own small businesses or provide professional services are undoubtedly swamped. The year-end accounting scramble and preparing for the festive season can quickly push some tasks down the to-do list. One such task that may have slipped your attention is formulating your 2024 marketing strategy. You might be wondering why you should contemplate 2024 while …

Read more

+ More