Boost Your Dental Practice: Why Dentists Should Embrace Google Local Service Ads

While the headline is intended to reach the dental practice, if you are a health care provider, Google Local Service Ads have opened up to your industry as well. Professional service firms have been using Google Local Service Ads for years. I have created a list of pros and cons on using Google Local Service Ads. But first… An Introduction: In today’s digital age, online visibility is crucial for businesses to thrive. Dentists, in particular, …

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‘Within You, There Is A Stillness And A Sanctuary To Which You Can Retreat At Any Time’

As most of you know, psychology plays a huge part in marketing. It also affects our daily lives. I read the quote in the title and really began to think about it and what I could do for myself to help me find peace and calm when necessary. I did some research and was able to combine the following ideas to bring a little peace and calm to my life as well as yours, if …

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The Crucial Role of Objectives and Key Performance Indicators in Your Marketing Strategy

The world of marketing is in a state of constant flux, which makes a comprehensive plan an indispensable tool for any marketer or business owner. At the heart of this plan lie the goals and Key Performance Indicators (KPIs), which serve as critical tools to gauge success. Let’s delve into why these elements are crucial in formulating a successful marketing strategy. Appreciating the Importance of Objectives Objectives form the bedrock of any marketing strategy. They …

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Understanding Your Market – The Cornerstone of Your Marketing Strategy

In the fast-paced world of business today, it’s not just about offering an excellent product or service. It’s also about fully grasping the market you operate in and formulating a strategy that strikes a chord with your intended consumers. A comprehensive analysis of the market acts as the groundwork of your marketing plan, allowing you to make strategic decisions and optimally allocate resources. It provides valuable insights into your target market, competitive environment, and industry …

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There is now a talent agency for Internet-famous dogs

BY GEOFF WEISS Just as talent managers entered the digital space to guide the careers of influencers who unwittinglyrose to celebrity out of their bedrooms, a similar movement is apparently happening among their canine counterparts. The Dog Agency,reports theWall Street Journal, is one of the first talent management agency for influencer petsmany of which have hundreds of thousands of followers across social media and high-profile marketers clamoring to collaborate. The Dog Agency was founded by …

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The Power of Storytelling

Each and every day as we are building our businesses, we all know the key to a successful presentation is a product being sold to the end-line consumer and/or sponsoring a new person. In an upcoming issue, I am going to write about the difference between making a sale and having customer loyalty in the sales process. In the sales process, you are fighting many different types of animals. For most of us who are …

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