Three Key Ingredients In Branding

Personal Branding can be the most influential tool for success in your self-marketing toolkit. You can identify, package, and sell who you are to build a personal brand that results in business growth, influence, and income. Here are three key things you need to develop a strong personal brand: 1. Determine your strengths, talents, values, and core areas of expertise. Understand how you connect best with people. Consider what your target audience needs and wants, …

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Qualities that foster happiness

We’ve all known people who had everything but weren’t happy in spite of it all. If money won’t buy happiness, what will? Psychologist Dan Baker, Ph.D., says the connection between money and happiness is nothing but a trap. In his book, What Happy People Know: How the New Science of Happiness Can Change Your Life for the Better (Rodale), he and co-author Cameron Strauth have some worthy answers. The 12 most important qualities of happiness …

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Copywriting: 7 Techniques To Trigger Emotions

Fantastic copwriting is wonderful salesmanship in print. The ideal salespeople uncover out what the prospect desires most and then guarantee to deliver it. Write as if you had been the prospect. What advantage does the prospect want most from this solution? What finish result? What hidden advantage? What would be the ultimate advantage? When the most critical positive aspects are determined, begin with them and hold stressing them all through the copy ? and prove …

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Is Your 2024 Marketing Plan Ready?

As 2023 is in its final week, I’d like to ask you if your 2024 marketing plan is ready. Those who own small businesses or provide professional services are undoubtedly swamped. The year-end accounting scramble and preparing for the festive season can quickly push some tasks down the to-do list. One such task that may have slipped your attention is formulating your 2024 marketing strategy. You might be wondering why you should contemplate 2024 while …

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What millennials think what “old” looks like.

What do millennials think what “old” looks like?  AARP asked millennials to show what “old” looks like and what age is deemed old. I am sure when I was listening to a new band, U2, and watching “The Breakfast Club,” I thought old was in the ’50s.  My how your perspective changes over time.  What age do you think is old? Anyways, here is the video. It’s good.

Wise Words of Failure

So failing sucks.  That’s usually your first thought after something you have worked on crashes and burns. Whether it be trying to get a new client, run a marketing campaign or produce an event, failing sucks. However many lessons are learned (painfully and the hard way) that can help you make better decisions in the future. Some of the greatest thinkers of all time can teach us the most important lessons. “Anyone who has never …

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Marketing Consultant Near Me – Looking For One To Help Your Business?

The importance of typing “marketing consultant near me” in your search engine as a critical stepping stone towards business expansion cannot be overstated in today’s digital world. Business owners, from small enterprises to large corporations, increasingly rely on Internet searches to address their most urgent needs, with “marketing consultant near me” being a common search term. Have you ever taken a moment to contemplate the significance of this particular phrase? It is not just a …

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